Martech Platforms Expand Agentic AI and On-Device Decisioning

Several marketing technology providers rolled out new agentic capabilities aimed at automating complex campaign workflows while maintaining strategic alignment. Adobe introduced an enterprise AI coworker to orchestrate cross-channel experiences, while Airship launched on-device decisioning to power real-time mobile customer engagement. Other updates from Akeneo, Ameena AI, and Aurora Mobile emphasize structured data integration and autonomous task execution.