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AI 2026-09-27· The Wall Street Journal

Meta's New AI Agent Muse Gaining Traction with Consumers and Businesses

Meta's new AI agent, Muse, is rapidly gaining popularity, being featured in smartglasses and showing potential for business applications like agentic checkout for Shopify. The agent's success is highlighted by its performance on Apple's App Store and its integration into new hardware. However, it also faces a reported 'trust problem' as Amazon blocked its access to their site.

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