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Tech 2026-10-14· CNBC

Tech Giants Race to Launch AI Gadgets for Holiday Shopping Season

Major tech companies like Apple, Amazon, and Microsoft are pushing to get AI-enabled gadgets onto shelves for the holiday shopping season, nearly four years after ChatGPT's launch. They aim to introduce generative AI features and improved on-device AI capabilities in new phones, tablets, and smart home devices. While initial sales volumes might not be massive, the strategy is to gradually integrate AI into consumers' daily lives and gather feedback for future, more aggressive launches.

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